How we keep data accurate, current and deliverable

Every record is reviewed by our human research team, corroborated against independent sources, re-verified in real time before delivery and revalidated every 45 days. Delivered lists carry a 98% deliverability guarantee.

VP, ProcurementExhibitor · Energy & Utilities
VERIFIED
Relevance reviewed by a researcher
Fields corroborated by independent sources
Mailbox tested by SMTP handshake
Direct line, not switchboard
Suppression & compliance screen passed
Verification progress7 / 7 checks
Ready for delivery

Quality at a glance

98%
DeliverabilityGuaranteed on every list
95%
Contact accuracyBenchmark, all records
85%
Direct-dial accuracyDirect lines, not switchboards
45days
Full revalidationEvery record, every cycle

Accuracy & deliverability benchmarks

What each figure means and how we check it

Each benchmark is measured across the full published dataset at the close of the latest audit cycle, and restated after the next audit.

GUARANTEED
98%Email deliverability

Emails in a delivered list that do not hard-bounce. If more than 2% hard-bounce, we replace or credit them.

How it's checked: syntax, domain and MX checks, then an SMTP handshake that tests the mailbox without sending, repeated just before delivery.

BENCHMARK
95%Contact data accuracy

Contact fields are correct for that person and company today. Non-deliverable, role and catch-all addresses are flagged and excluded.

How it's checked: multi-stage automated verification plus analyst review at every refresh.

BENCHMARK
85%Direct-dial accuracy

Phone numbers that reach the person directly, not a company switchboard.

How it's checked: phone-intelligence checks that tell direct lines from switchboards; analysts tele-verify sampled records.

Keeping data current

Roughly a quarter of business contacts change role or employer each year

So no record stays on file unchecked. This is what happens to every record, every cycle.

45 daysFull-database revalidationEvery published record is re-tested.
ContinuousJob-change monitoringRole and employer moves are tracked between cycles.
WeeklySuppression & DNC re-screenOpt-outs and do-not-call lists applied.
~3.1%Records retired per cycleRetired after three consecutive failed cycles.
30 daysOpt-out & deletion requestsActioned within 30 days of verification.

Records that cannot be corroborated by an independent source are quarantined and excluded from every published figure.

Verification

Our 7-step verification process

People first, software second. Researchers decide whether a contact is relevant; automation then checks it at scale. Compliance review is the final gate.

  1. 01Human relevance reviewJob function, seniority and responsibilities.
  2. 02Independent signalsExperience, LinkedIn signals, certifications.
  3. 03Contact verificationEmail validation, phone verification, syntax.
  4. 04Company & role validationCompany, role and department checks.
  5. 05Enrichment & consistencyExtra data points, cross-field consistency.
  6. 06AI-assisted checksPatterns, duplicates and risk scoring.
  7. Compliance reviewCAN-SPAM, GDPR, regional rules: the final gate.

Where the data comes from

Four kinds of source, never just one

Event & partner sourcesConfirmed exhibitors, affiliate partnerships, industry publications and exhibitor announcements.
Independent researchEvent themes, exhibitor information and past participation analysed to find decision-makers.
Public & professional sourcesBusiness directories, professional profiles, corporate resources and public filings.
Attendee sourcesEvent-industry and organizer partnerships, then our own accuracy and freshness checks.

Read the full data sourcing process

Around each event

Event data follows the event, then joins the 45-day cycle

  1. Before the eventRefreshed as registrations and exhibitor updates arrive. You get the latest list at purchase.
  2. During the eventThe latest available pre-event data is delivered.
  3. After the eventA post-event refresh adds new records and removes opt-outs. Eligible buyers get the update.
  4. Every 45 daysFull revalidation, new records added, opt-outs removed.

See how often we update event data

98%deliverable

Deliverability guarantee

98% deliverable, or we replace it

If more than 2% of the emails in your list hard-bounce, we replace them free or credit your account.

2% hard-bounce threshold Report within 30 days Replaced in 5 business days

Why it matters

Business inboxes leave no room for bad addresses

B2B outreach is sent from company mailboxes to company domains, and Microsoft 365 limits every sending account.

10,000

recipients a day per Microsoft 365 mailbox

30 / min

messages per account before throttling

Microsoft blocks accounts that send spam past its limits, and business domains apply their own filters: Gmail's consumer rules don't cover Google Workspace inboxes. Every send to a dead address wastes quota and puts your own mailbox at risk.

Sources: Microsoft Exchange Online limits · Microsoft outbound spam protection · Google sender guidelines FAQ

Compliance & security

Privacy rules applied before delivery

Business contact information only, processed under legitimate interest for GDPR. Opt-outs are screened weekly and actioned within 30 days.

ISO 27001 certified badgeISO/IEC 27001:2022
Certified
Certification body
Intercert
Certificate holder
Spokesly Inc
Scope
Information security management system (ISMS)
Request the certificate in the Trust Center
AICPA SOC 2 badgeSOC 2
Audited
Auditor
Assurion Audits
Organisation
Spokesly Inc
Framework
AICPA SOC 2
Request the report in the Trust Center

VisitorsList is powered by Spokesly Inc. Certificates, controls and sub-processors are published in the Spokesly Trust Center.

Frequently asked questions

How accurate is VisitorsList data?

Contact data is accurate to a 95% benchmark and direct dials to 85%, measured across the full dataset at each audit cycle. Email deliverability is guaranteed at 98%.

What does the 98% deliverability guarantee cover?

If more than 2% of delivered emails hard-bounce, send your bounce report within 30 days. We replace those contacts within 5 business days or credit your account.

How often is the data revalidated?

The full database is revalidated every 45 days, job changes are monitored continuously and suppression lists are re-screened weekly.

Are contacts checked by people or by software?

Both, in that order. Our research team checks relevance first; automated checks then test emails, phones and duplicates, and analysts review samples.

What happens to records that fail checks?

Uncorroborated records are quarantined and never published. A record that fails is re-tested at the next refresh and retired after three consecutive failed cycles.

See the quality for yourself

Request a free sample for any event and check every field before you order.