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Data Segmentation & Customization Start outreach with the right audience, not the whole list

Slice a database by industry, geography, company size, job function, or event — so every campaign starts with a relevant, sized-right segment.

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How It Works

One database, many working audiences

Segmentation doesn't create new data — it organizes what's already there into audiences your team can actually campaign against.

Criteria can be combined and adjusted as your ICP evolves, so a single database supports many campaigns over time.

full_database.csv · demo data

What's Included

Six ways to segment a database

Segments can combine any of these criteria to match your exact ICP, not just one filter at a time.

  1. Industry

    01

    Narrow a database to the sectors relevant to your offer.

  2. Geography

    02

    Segment by country, region, or city.

  3. Company Size

    03

    Filter by employee count or revenue band.

  4. Job Function

    04

    Target the departments and functions that matter.

  5. Event

    05

    Segment records tied to a specific event or show.

  6. Other ICP Criteria

    06

    Additional filters built around your specific ICP.

Process

From full database to target audience

  1. 01

    Define Segmentation Criteria

    Set the filters that define your target audience.

  2. 02

    Apply Filters

    Run the criteria against the full database.

  3. 03

    Build ICP Match

    Combine filters into a single working segment.

  4. 04

    Review Segment Size

    Confirm the segment is sized right for the campaign.

  5. 05

    Validate Accuracy

    Spot-check the segment against your criteria.

  6. 06

    Deliver Target Audience

    Hand over a campaign-ready segment.

Use Cases

How businesses use segmentation

  • 01

    ABM Targeting

    Build a segment around named accounts and roles.

  • 02

    Regional Campaigns

    Run outreach segmented by market or region.

  • 03

    Persona-based Outreach

    Target specific job functions with tailored messaging.

  • 04

    Event-specific Audiences

    Segment a database around a single event.

  • Territory Planning

    Split a database across sales territories.

    05

Related Services

Often used alongside segmentation

B2B Lead Generation Data

Turn a segment into an active lead list.

Learn more

Data Building

Segment a newly built database.

Learn more

Event Data & Contact Lists

Segment attendees and exhibitors by criteria.

Learn more
Also paired with Data Verification & Validation — verify a segment before it goes to campaign Allbound Services — combine segmentation into a full outbound program

Need a segment built around your ICP?

Ready to turn better data into better opportunities?

Tell us your criteria and we'll scope a target audience from your database.

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Get a free quote

Share a few details and our data team will scope it for you.